Key Differentiating Elements

High quality fabrics
100% natural products, soft cotton poplins, jerseys and toweling

Good selection and combination of colours
Main colours are (mid) blue-ish tones and pink in combination with white and each season some accent colours are added. The colours become a primary element of the clothes and are highly distinctive and signature to the brand. Generally the patterns of fabrics vary from classic stripes to checks for boys and small flower prints for girls

Intricate tailoring
Clothes are all very well made with the workmanship standards of adult clothing

Contemporary style
Very stylish designs for something quite practical

Good detailing
Little details and touches give the clothes a soft, whimsical feel

Key garments in the collection
For boys: a 'Hawaiian shirt' and loose fitted long or short pants. For girls: a long slightly A-shaped nightdress with 3 crochet flowers on the front under neckline in either short or long sleeves

Competitive Positioning

Marleen Molenaar offers a competitive price point for a luxurious children's lounge and sleep wear brand, offering superior quality and impeccable style and tailoring, while giving a good value proposition to its customers. Customers of the brand will find the same level of detail and quality execution expected of children's outerwear and adult clothing. The versatility in design, high quality fabric, good tailoring, and wearability of the clothes allow Marleen Molenaar children to wear them in-home, and still look presentable if their parents may decide to take them out of home.

The brand can be relevant in various retail environments -- at the childrenswear section or home and bedroom sections of upscale department stores and specialty stores.

Terms & Conditions | Shipping | Customs and Duty | Exchange | Privacy Policy | Join Mailing List

©2007—2010 Marleen Molenaar. All rights reserved.